Search Engine Optimization (SEO) is the process of improving a website’s visibility in organic (non-paid) search engine results. It involves optimizing various elements of a website, such as content, keywords, site structure, and backlinks, to make it more attractive to search engines like Google. The goal of SEO is to increase the quantity and quality of traffic to a website by ensuring that it ranks higher when users search for relevant terms. Effective SEO combines both technical and creative strategies to enhance user experience, build authority, and meet the algorithms used by search engines to deliver the most relevant results.
